100% Israeli payments
Bit and PayBox checkout native from J1. Your clients pay in the apps they already use every day — no redirect, no card friction, no foreign processor.
Transparent comparison · 2026
Torya vs Nula — the honest comparison
Two beauty booking platforms for Israel. Side by side: pricing, payments, WhatsApp, languages, and what each does best. No spin — just the facts you need to choose.
Side-by-side comparison
All data verified as of 2026. We compare the features Israeli beauty businesses ask about most.
| Feature | Nula | Torya |
|---|---|---|
| Pricing | $19–$105 / mo across 3 tiers | ₪99 flat unlimited — 1 single price |
| Per-staff fee | Tier-dependent | None |
| Services per plan | Limited (3 on Pro, 10 on Business) | Unlimited on all plans |
| Native Bit / PayBox checkout | No | Yes — day one |
| Reminders only | Conversational booking + reminders | |
| Languages | HE, AR, EN, IT | HE, EN, FR, RU, AR |
| Francophone community | Not served | Native from launch |
| Russophone community | Not served | Native (v1.1) |
| Consumer marketplace | ~500 businesses today | In build (Q3 2026) |
3 reasons to choose Torya
Built for Israeli beauty pros from day one — not adapted from a global template.
WhatsApp conversational booking
Clients book, reschedule, and confirm directly in WhatsApp. Not just reminders — a full booking dialog inside the chat your clients already check.
Flat unlimited pricing
₪99 per month. Unlimited services. Unlimited staff. No per-seat fees, no tier upgrades when you grow. One price that scales with you.
When Nula might be the right choice
We believe in honest comparisons. Torya is a new MVP — Nula is established. Here are situations where Nula is the safer pick right now.
You need a marketplace today
Nula has ~500 businesses in its consumer directory. If discovery via marketplace is your primary growth lever, Torya's marketplace ships Q3 2026.
You want a battle-tested product
Nula has years of usage. Torya is in MVP launch. If you can't tolerate any early-stage rough edges, wait for Torya v1.1 or pick Nula now.
You operate in Italian
Nula supports Italian UI. Torya does not — we focus on HE, EN, FR, RU, AR. If Italian is essential to your team, Nula serves you better.
Frequently asked questions
Short, direct answers to the questions Israeli beauty pros ask before switching booking platforms.
What is the main difference between Torya and Nula?
Torya offers a single flat price of ₪99/month with unlimited services and staff, native Bit and PayBox checkout, and WhatsApp Business conversational booking.
Nula uses three tiers ($19–$105/month) with limits on services per plan and offers WhatsApp only for reminders, not conversational booking.
Is Torya a Nula alternative for Israeli salons?
Yes. Torya is purpose-built for the Israeli beauty market with native Bit and PayBox checkout from day one, full Hebrew RTL interface, and conversational booking via WhatsApp Business. It is positioned as a direct alternative to Nula for salons, barbers, and independent beauty professionals in Israel.
How much does Torya cost compared to Nula?
Torya: ₪99/month flat — unlimited services, unlimited staff, no per-seat fees.
Nula: 3 plans ranging from ~$19 to ~$105/month, with service and staff limits that vary by tier.
Does Torya support Bit and PayBox?
Yes. Bit and PayBox checkout are native in Torya from launch (J1). Clients pay in the same instant payment apps they already use daily in Israel — no redirect, no card-on-file friction. Nula does not currently offer native Bit or PayBox checkout.
Can clients book through WhatsApp with Torya?
Yes. Torya supports conversational booking via WhatsApp Business — clients can book, reschedule, and confirm appointments through a WhatsApp chat, not just receive reminders. Nula's WhatsApp integration is limited to reminders and notifications.
Which platform supports French and Russian speakers in Israel?
Torya ships with Hebrew, English, French, and Arabic at launch, with Russian in v1.1. This serves the large francophone and russophone professional beauty communities in Israel.
Nula currently supports Hebrew, Arabic, English, and Italian — no dedicated French or Russian UI.
Should I choose Nula instead of Torya?
Nula may be the right choice if you need an established consumer marketplace today — Nula has approximately 500 businesses listed in its discovery directory.
Torya's marketplace is planned for Q3 2026. If marketplace exposure is the primary need over operations and payments, Nula is the safer pick right now.
Is Torya available now or coming soon?
Torya is currently in MVP launch phase for the Israeli market. Early access is available through the waitlist.
Core features available from day one:
- Booking & calendar
- Bit / PayBox checkout
- WhatsApp conversational booking
- Hebrew, English, French, Arabic UI
Russian UI ships in v1.1; consumer marketplace in Q3 2026.
Join the Torya waitlist
Be first to try native Bit/PayBox checkout, WhatsApp booking, and flat ₪99 pricing. Early access opens in waves.
No spam. Early access invites only. Unsubscribe anytime.